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A Deer was Just Rescued After Getting Trapped in an Escalator at a Retail store

A Deer was Just Rescued After Getting Trapped in an Escalator at a Retail store

It is not every day a department store has to make a call about a deer stuck in an escalator.

That is what happened last Tuesday when staff at a Marks & Spencer store in central Norwich called Hillside Animal Sanctuary in Norfolk.

“In Norfolk, deers often get themselves in trouble,” said the sanctuary’s founder, Wendy Valentine. “They get stuck between walls and sheds, and in gates. It’s quite common for deer to get trapped … But ‘trapped in an escalator’ was a first.”

The female muntjac deer was found wedged upside down between two glass panels next to the handrail of the ground-floor escalator in the shop on Rampant Horse Street.

“Somehow it got in between there [the glass panels] and got itself upside down with its foot caught in a bit of metal.”

Staff covered the deer with an M&S blanket to try to calm her down before sanctuary worker Ian Haywood freed her by reaching into the space between the glass panels.

“Ian’s used to handling wild deer… we’re called [to rescue them] at least once every day, sometimes two or three times,” Valentine said. “He said he held on to it tightly … he didn’t want it racing around Marks & Spencer.”

Staff at Hillside have nicknamed the deer “lucky” Lucy because she suffered only a “superficial cut on its foot”.

“It was fine, more petrified than anything,” Valentine said. “It’s lucky it didn’t injure itself more than it did.”

Lucy is “resting and stable” and has spent the past few days eating branches, hogweed, grass and other food at the sanctuary, which also cares for 100 other rescued deer.

“She’s now settled and I’m feeding her several times a day. She particularly likes dandelions, hawthorn leaves and bramble leaves,” Valentine said, adding she had never seen this food sold at an M&S supermarket.

Valentine said she suspected the deer had panicked after entering the shop because the escalator is in the middle of the store.

“When they go into deer mode and panic, they run into anything. They just get frantic – and that’s how they often get themselves trapped.”

She said the sanctuary had once rescued a deer from the ladies’ toilets of a shopping centre in Norwich, and praised the response of M&S staff.

An M&S spokesperson said: “We’re grateful to our Norwich store colleagues for their swift response when an unexpected visitor entered the store on Tuesday. The team moved quickly to keep the muntjac deer calm, and with the help of Hillside Animal Sanctuary, it was safely rescued.”

Read more from The Guardian.

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Jonathan Vize
Jonathan Vize
Jonathan is the Managing Editor of The Daily Goods and Director of Content at Goodable, where he leads everything from daily storytelling to the systems powering content across the app and API.

He has over 20 years of experience in newsrooms, storytelling and digital content strategy. He began his career in broadcast journalism, rising through the ranks as a video editor before taking on the role of Senior Manager of Broadcast Operations, overseeing 150+ staff at Canada's Biggest television newsroom.

Jonathan oversees all content teams and output at Goodable. Jonathan loves his family, golf and professional wrestling (in that order).

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