In the quaint town of Wigtown, Scotland, a unique experience awaits book lovers: a chance to live in and run a bookstore for a week. The Open Book offers this opportunity through Airbnb, providing guests with an apartment above the shop where they can stay while managing the store downstairs.
This concept has captured the attention of many since Chris Lawlor, who describes himself as a promoter of Scotland, shared a clip on Instagram about The Open Book. Lawlor’s video attracted over half a million likes and thousands of comments from intrigued travelers. One enthusiastic viewer commented, “I can live in and run a bookshop? Dreams do come true!”
Participants in this venture become temporary booksellers, engaging with customers and organizing the store as they see fit. They have the freedom to rearrange displays, price books, and even get creative with the blackboard that invites visitors inside. Some guests enjoy quietly running the store, while others bring their own ideas to enhance the shop’s appeal.
Freya Parr documented her stay at The Open Book for The Guardian in 2019. She noted it was initiated by Jessica Fox and described how she and her boyfriend found themselves becoming part of the local community. “The conversations we had were worlds away from those back home,” Parr wrote.
Staying at The Open Book also supports Wigtown’s thriving literary scene. Funds raised during stays contribute to the town’s annual book festival, which has been running since the 1990s. This event celebrates literature and attracts visitors from around the globe.
While some might worry about availability due to its popularity, many are adding it to their travel plans despite any waitlist challenges. A retired librarian who visits Scotland annually commented online that it’s now on their bucket list.
On Airbnb’s page for The Open Book, they emphasize that this is Scotland’s first-ever bookshop holiday experience. Supported by friendly volunteers from The Wigtown Festival Company, guests receive guidance to make their stay memorable.
Recent reviews continue to highlight positive experiences; one guest called their week managing The Open Book “utmost fun” and mentioned missing it immediately upon returning home. It seems living out one’s dream of running a cozy bookstore in picturesque Scotland is indeed an appealing adventure for many readers worldwide.


